Monthly Archives: July 2014

Does Your Security Guard Company Website Suck?

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I recently had the need to start a new website, which I have done on several occasions.  The process of building a website usually involves finding a web designer and going back and forth for weeks until the site is complete.  Based on my experiences and a short timeline, the traditional route was not going to work.  So rather than go that route, I decided to do it myself. Although it started out seeming like a monumental endeavor, it turned out to be a great learning experience.  So much so, that I wanted to share it for anyone who is looking to start or upgrade their security guard company website.

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The Security Guard Business Is Not Law Enforcement

security-guard-businessI learned a long time ago that the security guard business is not the same as law enforcement. If you attempt to run your security guard business as a quasi-law enforcement agency, your results will be less than optimal.  Although both have similar goals, they are two completely different types of organizations.

When my father and I started our security guard company, the majority of my experience had been in sales and marketing.  My father, on the other hand, was a seasoned law enforcement officer with more than 25 years of experience.  I thought with that type of law enforcement background running a security guard business would be a breeze…how wrong I was. Although both institutions are dedicated to protecting people and property, they both perform their duties in completely dissimilar environments.

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