Speaking from personal experience, changing processes within your security guard company is never easy. But nonetheless, the business environment that security guard companies exist in has been changing at the speed of light and won’t be slowing down anytime soon. In order to stay competitive in this environment, security guard companies have to embrace change.
I can tell you from experience that receiving a 30-day notice from a customer canceling your contract is enough to ruin your day…sometimes your week. I am sure that’s how Tony Castillo Jr., owner of Castillo Private Patrol, felt when he received his. After providing security for his customer for 15 years, he lost the $1.2 million contract to G4S, all because of security guard software.
Over the past two years I’ve had the opportunity to talk with hundreds of security guard companies about how they service their clients. Many of those conversations start out with the company describing how attentive they are to their clients and/or how well-trained their officers are. Of course there is nothing wrong with either of those, but these conversations always lead me to ask “What are you doing to make your customer’s job easier?” Because as their security expert, your customers are looking for you to introduce them to innovations that make their jobs easier and their properties more secure. So how are you accomplishing that for your customers? If you aren’t, you could be setting yourself up for a 30-day cancellation letter too.
Hopefully you had a chance to attend the 2014 ASIS seminar in Atlanta and had a GREAT time. There were a lot of great exhibits, speakers, and opportunities to network. Industry conferences like the ASIS show also provide a great opportunity to explore new ideas and create new partnerships. Prior to arriving in Atlanta, hopefully you had the opportunity to develop a checklist of things to do to help make the most of the ASIS seminar. If not, here is a great checklist from Chris Brogan of Owner Media Group to review prior to the next ASIS conference.
Either way, if you’re anything like me, you probably have a stack of business cards from people you met sitting on your desk right now. If that is the case, then it’s time to make a decision about what to do with them. Here is a list of 11 things that I plan on doing with my stack of business cards that I hope you find useful. Continue reading