If you run a small or medium-sized security guard company, chances are that you have considered starting a blog. If that’s true, stop thinking about it and just do it! Although blogging started off in the late 90’s as a way for people to share their thoughts, feelings, and opinions, businesses have embraced blogs in a big way. In fact, everyone from Fortune 500 companies to small family owned businesses have begun blogging. The driving force behind this adoption of blogging was that companies’ wanted to acquire new customers and they knew they could do so by increasing their digital footprints. So if you are trying to find new customers for your security company, try starting a blog.
Security guard company owners and managers have wide-ranging backgrounds and experience. Many have military or law enforcement backgrounds, some have previous security experience, and still others come straight from corporate America. But no matter their backgrounds, there are 5 key things that the owners and managers of a great security company know that mediocre companies don’t.
If your security guard company has been around for more than 30 days, you probably know how competitive the security guard industry is. In fact, most of the security guard companies that I talk with typically have one thing in common, they are being undercut by low-cost competitors.
Back in 2013 I published a blog entitled “A Security Agency Lead Generation Program How-To“. Since then, I have received dozens of questions from companies looking to develop lead generation programs using 3rd party telemarketing agencies. As a result of those conversations, I thought that it might be a good idea to publish a follow-up blog to elaborate on the topic.