Hopefully you are feeling as excited as I am about what new opportunities await in 2016. This was a great year for OfficerReports.com and I hope that you feel the same way about your business. Whether you do or you don’t, it still behooves you to take the first few days of 2016 to perform an in-depth security guard company review. When I think about a security guard company review one particular quote comes to mind.
“Those who cannot remember the past are condemned to repeat it.” – George Santayana
Like any other business owner, as a security guard company manager, you must use what you have done in recent years to guide your future decisions. With that objective in mind, let’s talk about what you should be thinking about when you are reviewing your business.
Does your security guard company have a mobile patrol division? If you don’t, chances are you have considered it in the past or are currently thinking about it. It has been pretty surprising and unexpected the number of companies that I have talked to over the past year and a half who now offer mobile patrols as part of their services. To be clear, I mean mobile patrols in the “Door Puller” sense of the term. This is a service where you have one officer driving to check on multiple client sites, several times a night, across a large geographic area. As I talk to more of these companies, the obvious benefits of this type of service become more apparent. What else has become apparent is that daily activity reports for mobile patrols are absolutely useless. If you don’t agree, let me explain my reasoning.
If you’ve been following this blog for any length of time, you know that one of our ongoing themes is that cold-calling is no longer an effective way of finding new business. Your potential customers are just too busy managing their day-to-day operations to talk to you about your company. So how should you go about finding new security guard clients? I’ve written about the answer to that question in our free eBook All The Things That No One Told You About Selling Security Guard Services, but there is another relatively easy way that I haven’t talked about – webinars.
I often get asked how I came to be involved with a security guard management software company, so I thought I would share my story with you. Well, I got my start in the security industry by starting a security guard company with my father back in the early 2000’s. But prior to working in the security guard industry I was a market researcher, which meant that I relied heavily on software, data, and technology when doing my job. So coming over to the security guard industry was a bit of a culture shock. I couldn’t believe how much paper was generated by security officers on a daily basis. What I discovered pretty quickly was that there were some definite drawbacks to relying on paper reports to communicate valuable information to customers or just manage a security guard company. Continue reading