Monthly Archives: February 2017

USP-unique-selling-proposition

How to Develop Your Security Guard Company’s Unique Selling Proposition

As you already probably know, it can be extremely difficult to stand out as a security  guard company in the security industry. It is a fairly straightforward business, and many people still mistakenly believe that simply “providing good service” is enough to win new clients.

If you truly want to be successful, you will have to identify and develop your company’s USP (Unique Selling Proposition). Developing your unique selling proposition is a two-step process: 1) Identify your Continue reading

How to Protect Your Security Company and Your Customers Against a Lawsuit

Managing a security guard company isn’t easy: High-stakes situations can go bad quickly, and after an incident occurs, both you and your client will be looking for answers. As a result, understanding the liabilities associated with having an incident at your clients’ sites are a key part of protecting your business.

“Just because you’re a former cop doesn’t mean you understand liability,” and that lack of understanding can put you at risk of losing your clients, your reputation, and your business says John Roberts of J.R. Roberts Security Strategies.

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