Is your security guard business struggling? Or, are you doing well but wondering if you could be doing even better? Are you sure you know what it takes to win and keep customers even when other companies offer a lower billing rate?
In this competitive market, you can use all the help you can get in developing your business to deliver maximum value to your customers at minimum cost. Over the twelve years that I sold security guard services, I learned a lot of lessons—some of them the hard way. Get the benefit of everything I learned ranging from tips I developed through trial and error to a list of the books I found incredibly valuable in establishing and growing my family’s security business.
This book is intended to give you the benefit of my experience without the heartache of learning from trial and error. I’ll talk about some of the most common mistakes and pitfalls specific to this industry and how to avoid them. I also lay out specific, actionable steps that you can take to improve and grow your business, develop stronger relationships with your clients, and win new clients even when competing with low-cost security guard companies.
First, because your security officers are your business, this book contains valuable tips for hiring and training security officers, including developing a supervisor program and why you should be doing this. We’ll also layout the Dos and Don’ts of managing your officers, from how, who, and when to hire, to best practices for terminating an officer (and when not to!), to how to provide your security officers with the tools they need to succeed as partners in your company.
Second, we’ll explain how to deliver maximum value to your clients and make sure they know just how valuable the service is that you are providing as well as how to make yourself more valuable to your clients—without adding to your costs. And, we’ll give you the scoop on what equipment really is essential to your business so that you can figure out how much you need to be spending on things such as uniforms, communication, and training and management tools.
Third, we’ll share with you what you need to know to run a great security guard company, sure signs that your company is in trouble and what to do about it, the secrets of keeping a full staff of qualified officers, how and why to keep your SUTA rate low, and much more.
OfficerReports.com is proud to offer this comprehensive and practical guide to operating a great security guard company as part of our ongoing commitment to helping security guard company owners and managers build their businesses and provide stand out service.
We look forward to working with you!
By Courtney Sparkman
OfficerReports.com is a software company that provides security guard companies with an easy way to monitor their officers, better manage their operations, and win new business. Take a tour of our software to see how we combine Electronic Reporting, Real-Time GPS based Tour Tracking, and GPS based Clock In and Out into one easy to use platform.