Marketing Your Security Guard Services With Video

In recent years social media has become the rage for companies looking to market their businesses online.  But if you are one of the 60% of businesses that say that you don’t see any ROI from social media then you are probably looking for another method of marketing your security guard services online.  If that is the case, then you should try using video as a form of marketing.  In fact, recent research has overwhelmingly supported the use of  videos for marketing your security guard services.  Here are just a few of the numbers that support using videos:

  1. Online video is viewed by 85% of the US internet population and is the most consumed content format online.
  2. The total number of online videos watched has increased by 800% in the last six years.
  3. YouTube has 153 million unique viewers and is the #2 search engine in the world.

 Creating Videos For Marketing Your Security Guard Services

I have been asked many times about how we create our videos for OfficerReports.com.  So I’ve decided to supply a quick primer on our process.  Many people are surprised by how simple and inexpensive it is.  All that you will need is the following:  1. Your favorite presentation software (Powerpoint, Prezi, etc.); 2. Screen recording software (i.e. ScreenFlow for Mac’s, Camtasia for Windows, etc); 3. Your imagination.
The first step in the process is creating a presentation that will serve as the content for your video.  Make sure to use all the cool slide transitions and animations supplied with your presentation software.  However, keep in mind that this is not a presentation, so keep the slides simple and clean.  Here is an example of a presentation.
Second, after you have designed your presentation write out a script to go along with it.  I have found that it is helpful to mark the transition points on the script to note when I should be advancing through the slides.  That way you don’t have to try to watch the screen as your are reading the script.
The last step is to record your full screen presentation and your voice over using using your preferred screen recording software.  This step is the most difficult if you are not already familiar with your software.  If this is your first time using screen recording software there are hundreds of online tutorials available on YouTube to guide you.  I use ScreenFlow and have found the Macintoshtipz YouTube Channel extremely useful.
If you so choose, adding a music track to your video can provide a really nice touch.  You can find royalty free music sites like Incompetech using any internet search engine.  When adding a music track be sure that it is royalty free for commercial use.
Here is a sample video that I created for a fictitious company.



Although social media is great, marketing your security guard services using video should be one of the tools that you have in your marketing arsenal.  If you have questions about marketing your security guard services using the process outlined above, please feel free to contact us using the CONTACT US form to the right.  If you found this article useful, please subscribe to our blog using the SUBSCRIBE TO BLOG VIA EMAIL section at the top right side of the page.
By Courtney Sparkman

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