Over-Communicating With Clients Benefits Your Business

In the world of security guard services, as well as most other industries, the basic rule of thumb is that the client’s needs always come first. The more that you facilitate and value over-communicating with clients to unearth their needs, the better your chances are of growth!
Please note the use of the phrase “OVER-communicating with clients”.  In this highly competitive industry, this phrase is more appropriate because simply “communicating” with clients is not enough.  Your customers are receiving calls from your competition daily, so you need to go beyond the accepted methods and frequency of communication. You need to be over-communicating with clients to remind them that you are there to fill their needs.

What is over-communicating with clients?

As competition between security guard vendors grows more fierce, companies are beginning to realize the importance of over-communication. Simply put, to over-communicate with clients means consistently repeating a message to drive home its importance and making sure that the client is aware of  it.  This message or theme should be driven by your company’s mission or other long term goals.  Remember that when over-communicating with clients, your organization should utilize all methods of communication.  These methods must include emails, newsletters, phone calls, social media, and in-person meetings.

You’ll know what they really want

No matter how large or small your security guard business, strong communication is the key to understanding what the customer is really asking of you. Emails, frequent alerts and even extra calls will bridge the gap between you and your customer. Over-communicating with your clients will help ensure that you both stay on the same page by clearing up any misconceptions and it also helps them understand your services in finer detail. Often, this helps reduce the number of problems that turn into fires that need to be extinguished.

The client will trust you more

When you over-communicate, your client will be more understanding of your company’s services, commitment, and capabilities.  This understanding will lead to a more trusting relationship, which will make the renewal of your contract much easier. A little extra attention in providing information to your customers never goes to waste.

Don’t fear over-communicating

Over-communication is a great way to boost your reputation and gain more customer referrals. Although many companies believe that over-communicating will somehow bother their clients, the truth is  that clients want to know more about you.  Although communicating too much may be a reality for consumer brands, your clients interact with your brand on a daily basis.  The information that you provide in your communication helps reassure them that you have not forgotten about their needs. When formulating your communication plan, be sure that the information that you supply delivers true value to your customers. Furthermore, to ensure that you are not going over the top, remember to balance your communication strategy with both push and pull forms of communication.
Over time, over-communicating with clients gives you an ongoing opportunity to educate your clients about your organization and educates you about theirs.  So put the fear of over-communicating behind you and let your customers tell you what is too much
 
By Courtney Sparkman

Facebook
Twitter
Pinterest
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *

Most Popular

Subscribe To Our Weekly Newsletter