Last week we held our first Security Guard Product Showcase, with Paperless Proposal. The response was fantastic — it filled up quickly and was packed with information. We are excited about hosting the showcases because they uphold our idea that “When our customers win, we here at OfficerReports.com win”. With all the live questions and responses, it was clear that Paperless Proposal would be a valuable resource for our customers.
To watch the video of the Security Guard Product Showcase click here.
Several people have asked why are we putting on these Product Showcases? The reason that we are doing them is that we feel one of the most important things you can do is to understand that you are not the only company helping your customers. You may be able to solve one problem for your clients, but it takes much more than that just one vendor/partner to really help them succeed.
In truth, we are hosting the Product Showcases to build true partnerships with our customers. For those of you who are looking to deepen your relationships with your clients, here is our outline on how to build a true partnership.
Create a Mission That Centers Around Your Customers
As a business owner, it’s easy to get wrapped up in your company’s solution and what it can do for your customers. And that’s great when you are trying to sell your solution. But focusing only on what you need means you are missing a big opportunity to help your customers grow.
At OfficerReports.com, putting our customers at the center of our mission is key. We focus on building relationships that help our customers better manage their operations and win new business. The Security Guard Product Showcase is just one way we show that we’re thinking about our customers and the other business challenges they have beyond the ones we help solve.
Make Connections for Your Customers
Once you have decided to make your customers’ perspective a priority, you will start seeing opportunities to create more value for them. You see a lot of sales advice about passing along articles via email to remind customers that you are thinking about them, but what if you went further? What if you make real and useful connections for them that help them build their business?
That is one of the reasons we chose Paperless Proposal to highlight in our first showcase. Having security guard management software is just one part of a security guard company’s business. Our customers are also trying to communicate how they stand out from the competition, and Paperless Proposal is a great way to do that. That connection will help strengthen all three of our businesses in the long run.
Listen to Your Customers
No matter how strong your relationships with your customers are, they are the experts about their own businesses, just as you are with your own. Make it a point to regularly ask them about the challenges they are facing. Armed with that information, you are better equipped to present them with solutions, or other vendors, that can help them be more successful.
With that in mind, what would you like to see in future Security Guard Product Showcases? If there are other products, services, or solutions that you’d like to learn more about, drop our team a line and let us know. But you can also feel free to leave your suggestion below. We love to hear about the needs of security guard business owners and managers, like yourself, so we can help you better manage your operations.
By Courtney Sparkman
