Is Your Security Guard Business Behind The Curve?

We here at OfficerReports.com have recently been talking with security guard business managers and owners who are starting to see the importance of being able to offer technology as part of their service.  In several instances they’ve lost bids for not being able to offer capabilities like digital reporting.  In other cases their existing contracts have been bid out just to see what other companies are offering in terms of technology.  These conversations have led me to ask “How many security guard businesses are behind the curve?”

Although I could talk for days about how digital reporting can help security guard businesses get ahead of the curve, I won’t.  Instead, I want to talk about getting ahead of the curve as an overarching business concept.  So what does it take to get ahead of the curve?

Getting Your Security Guard Business Ahead of the Curve

The secret to getting and staying ahead of the curve is never becoming complacent with the status quo.  But unfortunately, I think that as an industry that is what has happened.  To get back on track we need to start thinking less about attracting more customers and more about solving customers’ problems.  But in order to do this, security guard businesses must commit to the following course of action.

Empathize with your customers

If you’re looking to get your security guard business ahead of the curve, the first thing you need to do is look at your business from your customers’ perspective.  What does your client want?  Keep in mind that many times that will be different than what you think they want.  After you find out what that is, figure out a way to give it to them. Which leads to the next action…

Innovate

What’s the last true innovation that you introduced to your customers?  I was once told by a VP of a large multi-national firm that if your company is not innovating your company is dying.  To remain competitive you must be willing to think outside of the box.  Trying new ideas is a must, because if you don’t your customers will notice.  They will begin to see you as just one of many companies that offer the same product and profit margins on homogenous products tend to be pretty thin.  Please keep in mind that telling customers that “We train our guards the best” or “We hire only the best officers” is not innovative, whether it is true or not.  Your competitors are saying the same thing.

Take Risks 

When your business seems to be doing well, it easy to get stuck in a routine.  Taking risks will help break you out of that routine and is a great way to test yourself and your company.   In many ways being successful is all about knowing how much risk to take.  If you aren’t taking risks, you probably aren’t seeing much growth.  Richard Branson would totally agree.  

Don’t patch, replace

Speaking from experience, often times many managers and  owners are so busy working “IN” their businesses that they forget to work “ON” their businesses.  There are probably  issues that you are facing daily that if you focused on the big picture, you could fix permanently with a little extra work.  Don’t continue patching problems until a time that your client is making you address it.  Replace broken processes regularly.

In the words of Thomas Edison “There’s a way to do it better—find it.”

By Courtney Sparkman 

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