Let me let you in on a little secret that will hopefully make you feel a little better. The secret is — EVERY security guard company on the planet is dealing with the same exact problems that you are! That’s right, the security guard company that you thought was doing so well, is having a hard go of it too.
When I owned my security guard company and talked to other owners, everyone talked about how well they were doing. It was like I was the only company on the planet that was facing security guard company related challenges. But now that I am on the outside and have the pleasure of speaking with dozens of security companies regularly, I can tell you I wasn’t the only one having a tough time.
I have learned that all security guard companies are going through the same thing that I was then, and that you may be now. Security guard companies have challenges—period.
- Officers not doing their patrols?
- Invoices not getting paid on time?
- Can’t find new contracts?
- Lost your biggest customer?
- Can’t find good officers?
- Finding too many bad officers?
- Can’t find a good salesperson?
- Phones not ringing?
- Department of labor has a complaint against you?
- EEOC looking into your employment practices?
- Can’t get an increase on your billing rate?
You name it and over the past 5 years, I’ve heard it. You are not alone and I’m not just talking about a challenging environment within the United States. It is happening globally. But the real problem that I see is that many companies are not willing to take the necessary steps to solve their problems.
SOLVING THE PROBLEM
In most instances, the companies that I speak with who are dealing with ‘challenge X’, 9 times out of 10 know what the answer to the problem is. But rather than deal with the problem, they often kick the can down the road hoping that one day the problem will solve itself. Complaining and crying about the problem won’t make it go away. You have to deal with it.
Even in cases where they don’t know the answer, many fail to realize that security companies have been dealing with the same problems for decades. There is always an answer, they just have to find it.
WHAT IF SOMETHING GOES WRONG?
The biggest impediment that I’ve seen to security guard companies solving their problems, is the fear of change, uncertainty, or failure. “What if my solution doesn’t work?” or “What if the outcome is worse than what I have now?” I am not saying that attempting to fix a problem isn’t difficult or risk-free. What I am saying is that in order to make a problem go away, you will have to try something new. Change your mindset. Change your thinking. You have to MAKE your problems go away.
Albert Einstein once said:
“We cannot solve our problems with the same thinking we used when we created them.”
If you have a problem, running, hiding, and denial do not make for a successful solution or security guard business. If you have a problem do something, because something is better than nothing. And yet, most people do nothing. Don’t be “most people.”
By Courtney Sparkman
OfficerReports.com is a software company that provides security guard companies with an easy way to monitor their officers, better manage their operations, and win new business. Take a tour of our software to see how we combine Electronic Reporting, Real-Time GPS based Tour Tracking, and GPS based Clock In and Out into one easy to use platform.